Design that doesn’t just look good.
It performs.
Your brand identity is more than a logo. It’s how the world recognises you, remembers you, and decides if you’re the right choice. At The Edge Brands, we build strategic, high-impact brand identities that align with your business goals and help your marketing work harder.
Whether you’re scaling, hiring, entering new markets, or prepping for investment, your brand needs to lead the way.
What’s Included
Visual Identity Strategy
We start with purpose. Who you are, what you stand for, and how you want to be seen. This foundational step ensures your visuals are rooted in strategy not guesswork.
Logo Suite Design
A full suite of logo variations for every use-case, including primary, secondary, stacked and social-first marks.
Typography & Colour System
A refined, scalable type and colour palette to support brand recognition across platforms, digital, print and beyond.
Brand Guidelines
A crystal-clear set of usage rules so your team, partners and suppliers use your brand the right way. Every time.
Who's This For?
You're an ambitious business ready to grow
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A brand identity that no longer reflects who you are
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Plans to grow, expand, or hire
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Visual inconsistency across your website, pitch decks, socials, and printed material
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A desire to show up with confidence and clarity
Your Identity, Built to Scale
We don’t just design for today, we build brand identities that support where you're heading next.
No off-the-shelf solutions. Just strategic, handcrafted design that helps your business show up as the leader it is.
I loved every step of the process of working with The Edge Brands. I'm so happy with the outcome - it's made me feel laser clear on my copywriting (and will make it easier when I eventually employ a copywriter in future!), helping me with my socials and I can be more consistent - and confident - with my promo. It's something I'm proud of now. Thank you so much Natalie. Would recommend time and time again!
Alison
I’ve just worked with Natalie on the rebrand of my Interior Design business and the process was professional, detailed and exciting! Natalie spends time researching your business, your market and most importantly about you. This ensures that your personality comes across in the branding. Especially important when working in the small business sector. I was incredibly impressed with the output Natalie produced from the guidelines to the launch pack which I can then use for every though point of my business I’m very excited to share my new branding! Thank you Natalie!
Rachel
I now have a brand that projects who I am and what I have to offer and I would thus highly recommend The Edge Brands to anyone looking for a personalised experience that culminates in outstanding results.
Debbie
