Strive 4
Strive4 is a values-driven consultancy led by Ann, who came to us at a pivotal moment. Her business had evolved significantly - but her brand hadn’t kept up. Through our full brand strategy and design process, we helped her reposition with clarity and confidence, bringing her next-level vision to life.
Ann knew her business had outgrown its original brand. The visual identity felt dated, the messaging was no longer aligned with her offer, and she struggled to articulate what made her different in a crowded market. Most importantly, the brand didn’t reflect the powerful work she was doing, and it left her feeling disconnected and unclear on how to move forward.
Through The Edge Programme, we began by diving deep into Ann’s story, values, audience, and business goals. Over a series of 1:1 strategy calls and guided exercises, we clarified her positioning, developed a tone of voice that truly sounded like her, and mapped out a brand identity that reflected both her mission and the emotional transformation she provides her clients.
Once the brand strategy was clear, we created a bold, confident new visual identity - one that finally captured the depth, clarity, and direction of her evolving brand. From the colour palette to the logo system and supporting brand assets, every piece was crafted to support her growth and reflect the leader she had become.
Ann’s rebrand was more than a visual upgrade - it was a turning point. The new brand gave her the confidence to step into her next phase, the tools to market herself effectively, and the clarity to attract exactly the right clients. Since the launch, Strive4 has grown faster than ever, gained stronger market presence, and allowed Ann to fully embody the future of her business.
Rebrand , Brand Strategy and Brand Management
2023-2025