MDH Legal Costs
With over 30 years in business, MDH Legal Costs is a highly respected legal costs consultancy. But their brand hadn’t kept up with their ambitions. After a previous poor experience with a branding agency, they were understandably hesitant. Through our intensive Elite in a Week package, we completely transformed their brand and online presence - helping them confidently expand into new markets and elevate their industry presence.
MDH Legal Costs had built a strong reputation over three decades, but their visual identity, messaging, and website didn’t reflect their credibility, agility, or growth plans. Their name held weight in the legal world, but their branding lacked cohesion, confidence, and modern appeal. The internal team knew change was needed, but after a disappointing agency experience, trust had to be rebuilt first.
We kicked things off with stakeholder interviews, competitor research, and a deep dive into the business’s goals, including expansion into the Middle East and growth within the shipping sector. From there, we built a solid brand strategy that clarified their positioning, tone of voice, and value proposition. Every decision was made to support fast growth, credibility, and ease of implementation by their internal team.
Over the course of one week, we delivered:
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A professional and modern new brand identity
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A bold, confident colour palette and typography system
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Brand messaging and tone of voice that felt human, not corporate
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A custom website with clear service breakdowns and strategic copy
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A bank of versatile brand assets (social, digital, internal use)
The brand now aligns with who MDH Legal Costs are today and who they’re becoming.
Within days of launch, MDH Legal Costs began receiving positive feedback from clients and industry peers. Their new brand gave them the confidence and clarity to enter new markets, pitch at a higher level, and show up consistently. The internal team finally had the tools they needed to communicate effectively, without second-guessing how they looked or sounded.
Full Rebrand + Website + Copy + Brand Assets (via Elite in a Week)
2024-2025