Coffee Inspiration
Coffee Inspiration came to me in the very early days of their business, back in 2015. They needed a logo that would reflect the quality and ethos of their offering, a company built on exceptional coffee equipment and supplies, backed by expert knowledge and genuine care. The brief was clear: create a brand identity that instantly communicates quality, trust, and attention to detail - but in a way that still feels warm and personal. Fast forward nine years, and their brand had outgrown its original look. They were preparing for a website relaunch and needed their brand to evolve with them, to reflect the growth, maturity, and direction the business had taken.
Our work together has spanned years. From the initial logo creation to a full refresh of the brand’s look and feel. Here’s how we approached it:
-
We began with deep discovery, understanding what makes Coffee Inspiration different, how they serve their clients, and what they wanted their brand to say about them.
-
I designed a professional, high-quality logo that set the tone for the brand’s future.
-
When it came time to relaunch the website, I supported them with homepage design direction and branded elements that could be carried throughout the site.
-
Over time, I’ve continued to support with everything from coffee packaging, to business stationery, to ongoing creative advice and design execution.
This wasn’t just a brand refresh, it was a long-term creative partnership, built on mutual understanding and shared ambition.
What started as a logo has grown into a visual identity that elevates every part of the business. The new brand feels considered, timeless and confident, much like the products they sell.
Together, we’ve built a brand that feels:
-
High-end but never cold
-
Professional but never corporate
-
Clear, consistent and easy to use across platforms
From packaging to online presence, every touchpoint now works together to tell the same story: Coffee Inspiration is a brand you can trust.
The Result
-
A strong, confident visual identity that has stood the test of time
-
A homepage design that set the tone for a professional, user-friendly website
-
Packaging that customers are proud to receive
-
A cohesive brand presence that reflects their values and quality.
What Our Client Says:
What does your business do in one paragraph? Coffee Inspiration is a high-quality coffee equipment and supply business
What were your challenges? When I first set up the business in 2015, I needed a logo that represented the quality and ethos of Coffee Inspiration.
What type of support have we provided for you? Natalie got to know us and came up with a logo that we could not have been more delighted with. It really represented the ethos and quality of our business. The relationship with The Edge Brands did not stop there. When we worked on our new website, Natalie came up with the design for our stunning home page and branding, which we carried through the whole website. This really represented where our business had got to in eight years and what made us different. Natalie is always are go-to for anything from designs for our coffee packaging to business stationery.
What difference have we made to you and your business? The branding that Natalie has created for us makes us excited and proud to market our products.
Is there anything we could have done better to improve our services and delivery to you? No not at all. We could not be more delighted with anything that Natalie creates for
us.
Would you recommend us to others and why? Natalie is not only an absolute talent, she is also very clever, astute and intuitive. I could not recommend her any more highly. Anything that The Edge Brands creates is stunning, exciting and reflects your business spot on.
We welcome any additional comments or suggestions you may have? There is no need to deliberate. The sooner you engage with Natalie, the sooner you will be delighted with any branding she creates for your business.
Emma Denham
Coffee Inspiration
Brand Identity
+Ongoing Brand Support and Management
2015-2025